Agency EventFactory is a specialized agency in the field of event marketing and sales promotion.
Ahold
Hypernova rebranding promotion
| client: | Ahold |
|---|---|
| purpose of the event: | promotion – openings Alber Hypermarket |
| place of the event: | |
| target group: | |
| number of persons: | nelze vyčíslit |
| Share agencies: | concept and execution |
The Ahold company „rebranded“ hypermarkets Hypernova to Albert Hypermarkets in 2009. Our agency implemented weekly opening promotions in each store in the whole Czech Republic. The goal was to point out the customers to the new brand, to keep and to strengthen their loyalty and to heighten the average amount of their purchases by motivation. We ensured the cooperation of partners Reckitt Benckiser and Firo-tour that provided this event with gifts in value of a few millions of czech crowns. The openings took place in the whole Czech Republic during 4 months, always 1 week in each hypermarket, their parts were samplings, program for kids, consumer competition and final ceremony of the winners who get a free purchase.
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